The watch was unveiled as the official timepiece for an airline which later became the world-famous “United Airlines”. Similarly, 1929 was once again the year that Benrus cemented its foothold in the wristwatch business with the release of the “Airman”, a watch with a cutting-edge case and black enamel eagle heads in each corner a true masterpiece of its time. The baseball superstar Babe Ruth was another ambassador of the brand in 1929. Not even 5 years after its official unveiling, the watch company partnered with one of the most famous celebrities in the world in 1926, Charles Lindbergh, the first man to fly an aeroplane across the Atlantic. Sleek designs, coupled with extraordinary advertising strategies, are what drove the Benrus business. As a result, Swiss delicacy combined with American innovation gave birth to the much-loved Benrus Watch Company, the beginning of a magnificent journey. This was because Swiss watch movements were considered premium and luxurious at the time. The casings of the timepiece were manufactured in the United States, while movements were imported directly from Switzerland. It was then that Benjamin and his brothers noticed this opportunity and got into the wristwatch business. With their sleek design and remarkable Swiss engineering, wristwatches were to replace the older worn-out models. Once a symbol of wealth and aristocracy, the pocket watches slowly started to lose their charm. The company was stationed in Manhattan, New York.Īfter the First World War, a significant shift was observed, both politically and domestically. Benrus Military Watch MIL-W-3818B DTU-2A/P Wristwatch – $750:įounded by the three Romanian immigrant brothers in 1921 in New York, Benrus took its name from the first syllable of Benjamin’s name and the last syllable of the family name Lazrus. Benrus 14K White Gold Vintage Diamond Wristwatch – $1,195: 1967 Benrus Ultra-Deep 666 Feet Super Compressor Wristwatch – $1,444: 3061 Bullit Steve McQueen Wristwatch – $1500: Benrus 14K Rose Gold Case & Bracelet Wristwatch – $1,699: Vintage Benrus Sky Chief Valjoux 72 – $2,125: Men’s Benrus LED Pop-Up Digital Watch – $3,050:
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